The term ‘big data’ is used so commonly in research and marketing terms, you would think it’s been here forever. But actually, big data evolved from database marketing (read first efforts of targeted direct mail) in the mid to late 1980’s.
The term ‘big data’ is used so commonly in research and marketing terms, you would think it’s been here forever. But actually, big data evolved from database marketing (read first efforts of targeted direct mail) in the mid to late 1980’s.
New open source database details the software that cloud service providers typically silently install on enterprises' virtual machines — often unbeknownst to customers.
If cloud services weren't complicated enough for the typical business today to properly configure and secure, there's also a lesser-known layer of middleware that cloud providers run that can harbor hidden security flaws.
Industry analysts do primary research and two of the best, IDC and EMA (Enterprise Management Associates), have recently published some great insights for enterprises in 3 areas:
1.Digital First
Analyst firm IDC has revealed that their “Key Predictions for 2022 and Beyond” include that companies are dramatically accelerating their “Digital-first” initiatives to win in the customer experience (CX) wars and the race to increase digital revenue streams.
Who’s faking it? Data-driven decision-making (and ensuring related investment is delivering on its promises) has been elevated in importance. Every enterprise is replacing opinion with data-driven decision-making, correct?
A brand new research report from EMA (Enterprise Management Associates) titled, “A Data-Driven Enterprise” looks behind the curtain to separate facts and reality from fiction and aspiration. Here are some of the findings from the latest research on enterprises.
Today’s decision-making is different than even a few years ago. More “data” is used, and the data inputs take several forms, including humans.
A big part of today’s strategy and decision-making at enterprise-class organizations are committees, made up of a company’s subject matter experts and relevant stakeholders for a critical company initiative. They may meet quarterly or as needed and the committee work is in addition to their “day job.”
In a recent survey of decision-makers and professionals working in, or overseeing, integration infrastructure (i2) architecture or operations at large enterprises, we found that these corporate priorities warranted having a committee:
Top Committees in 2021:
Upon further discussion with senior executives, we kept hearing that while all committees officially drove strategy and direction for their initiative, the named initiatives with both a committee and an attached budget to fund the initiative made progress much more quickly.